Reinventing the Business for Competitive Advantage

Challenges Become the Opportunity to Invent a New Future

A news and media group recognised the challenges that the combination of changing technology and changes in the ways people acquire and relate to news and media could present for them in the future. Ann Buzzotta and Louis Patler designed and led a Leading Innovation project for directors and group managers to explore new strategy options and business opportunities. Improved integration between business groups resulted in rapid sales growth for its web development and management services. Cross-group communication and information sharing led the broader group to identify new business offerings and improved customer management practices.